A seminar on “The Role of Digital Marketing Tools in Organizing Student Careers and Their Application in the Toyota Company” was held at the marketing company Universal McCann for students studying Business Administration at the Azerbaijan Technical University (AzTU). The seminar, organized by the Department of Business Administration, was dedicated to the 8th Sustainable Development Goal of the UN (Decent Work and Economic Growth – SDG 8).

During the seminar, conducted by Digital Media Manager Tural Rahimov, the role of digital marketing, social media platforms, online branding, and personal image in career planning was explained. The presentation highlighted the opportunities created for students by social networks, particularly the LinkedIn platform, and other digital communication tools. Examples of digital marketing strategies of global companies, especially Toyota, were also presented.

Students received information on digital marketing tools, content strategy, online advertising, and audience analysis. The seminar explained how Toyota strengthens its brand image on digital platforms, maintains effective communication with customers, and how this contributes to its competitiveness in the market.